Urviacon
Branding and reinventing
Rebranding a construction company from blueprint to digital breakthrough. Discover how a bold visual identity and a fresh online presence helped Urviacon build more than structures, it built trust.
Project Type:
Branding
Client: Urviacon
Year: 2019
Team: Juan Fankhauser & Urviacon Marketing and Sales teams
Role: Concept Development, Experience Design, Ux/Ui Sales training, Microsoft and digital products administrator
The Challenge
How do you make concrete exciting?
Urviacon, a Bogotá based construction firm, had strong foundations but a dint communicate their identity. They needed to modernize how to attract new clients and promote their newest project
ABBY 193, a low-density residential development aimed at families and investors in Bogotá’s rapidly developing north. Think social interest housing but with a skyline, the branding of the project will include many of the posible tenants feedback and will influence architectural choices for common and shared areas.
Strategy & Research
What makes a brand feel solid?
Through market research and brand audits with FincaRaiz Colombia and consultants, we identified gaps in perception and engagement with our Target: a brand identity rooted in precision, trust, and urban clarity, was being perceived as outdated, offering limited services across multimedia channels, this prior the sanitary emergency that COVID-19 caused
From forgettable to foundational.
We designed a new identity for the website and a logo system that feels structural yet human, for the new project, The palette mixes the original green from the brand, reflecting growth and stability. Typography and iconography echo architectural precision.
The Campaign
The ABBY 193 launch needed more than a banner ad.
We created digital campaigns with targeted content to promote ABBY 193, using storytelling, behind-the-scenes content, and testimonials to connect with real estate buyers.
Implementation & Impact
Alignment across teams, touchpoints, and timelines.
We rolled out the brand across physical materials, team training, and internal guides—ensuring consistency from construction site to inbox.
